Look, as someone running multiple businesses, I get it, you’re trying to build infrastructure without bleeding cash on monthly subscriptions. That’s why I’m tracking every AppSumo Black Friday drop this week and sharing what’s actually worth your investment.
Running a growth-stage business and tired of duct-taping your marketing and sales together? MASH – Marketing And Sales Help, helps founders build systematic revenue generation so you can stop guessing and start growing predictably.
Why AppSumo’s Black Friday Matters in 2025
Here’s what makes these deals different: lifetime access. No recurring fees. No subscription creep eating your margins. You pay once, own it forever.
I personally own and use about half of the tools dropping this week. This isn’t about collecting software – it’s about strategic infrastructure that actually moves your business forward while supporting small software companies like ours.
What to expect this week:
- New drops releasing daily through November 23
- Lowest prices of the year (additional 10% off)
- Tools focused on video, productivity, marketing, and growth
- Limited-time offers (each drop lasts one week only)
*Currently tracking: Drop 1 (Video & Visual) + Drop 2 (Automation)
See All APPSUMO Black Friday Deals Here!
📹 Drop 1: Video & Visual Studio (Nov 17)
The reality: Video isn’t optional anymore. Whether you’re onboarding employees, educating customers, generating leads, or building your personal brand, you need video tools that don’t require a film degree or drain your budget. Depending on your particular needs and current tech stack, if I were to recommend three of these five I’d suggest reap, Gumlet Video, and Subscribr. What do you like from this list if you’ve tried them?
Gumlet Video (New Features Added)
Protection, management, and optimization with seamless video hosting and analytics. If you’re embedding videos on your site or need reliable hosting that doesn’t slow down your pages, this is it.
Best for: Companies hosting video content on their website, course creators, anyone serious about video performance
PhotoGPT AI (New Features Added)
Transform selfies into professional, high-quality headshots without hiring a photographer. Perfect for remote teams or founders bootstrapping everything.
Best for: Remote teams, LinkedIn optimization, company websites, anyone needing professional photos fast
reap
AI-powered video repurposing for social media. Take your long-form content and slice it into clips with captions and edits. This is the kind of tool that takes a 30-minute task and turns it into a 3-minute task.
Best for: Content creators, founders building personal brands, anyone repurposing webinars or podcasts
DepositPhotos
320 million+ royalty-free stock images, videos, and music files, plus an AI image generator and editor. When you need visual assets fast without licensing nightmares.
Best for: Marketing teams, content creators, anyone who regularly needs stock media
Subscribr (New Features Added)
Create long-form YouTube scripts with data-driven hooks and storytelling techniques designed to go viral.
Best for: YouTube creators, content marketers, anyone building video content strategy
Drop 1 Summary: If you’re not leveraging video for outreach, education, marketing, and internal communication in 2025, you’re leaving money and efficiency on the table. These tools eliminate the technical barriers.
🤖 Drop 2: Automate Everything (Nov 18)
The reality: You didn’t start a business to spend your days on repetitive tasks. Every hour you spend on manual workflows is an hour you’re not spending on revenue-generating activities or strategic growth.
Drop 2 is about getting your time back. These are tools that run on autopilot so you don’t have to.
Albato
Build no-code automations between any cloud app. Think Zapier, but often more affordable for lifetime access. Connect your tools without writing code or paying monthly fees.
Best for: Anyone connecting multiple apps, founders tired of Zapier costs, teams building workflow automations
Robomotion RPA (New Features Added)
Streamline repetitive tasks with powerful no-code RPA (Robotic Process Automation) bots that run on autopilot. This is next-level automation for tasks that typically require human input.
Best for: Teams doing data entry, anyone with repetitive browser-based tasks, operations managers looking to eliminate bottlenecks
Roundups (Plus Exclusive)
Create product guides, automatically add affiliate links, and optimize for Google to increase commissions. Built specifically for affiliate marketers and content creators.
Best for: Affiliate marketers, review sites, content creators monetizing recommendations, anyone building buying guides
Meetn (New Tier Added)
Host secure webinars, livestream to multiple platforms, and automatically send reminders and follow-ups. Everything you need for professional webinars without the usual price tag.
Best for: Course creators, coaches, companies doing regular webinars, anyone building authority through live content
ClickRank
Effortless SEO automation to boost rankings without plugins or technical headaches. Simplifies the technical side of SEO so you can focus on content.
Best for: Small business websites, content marketers, anyone managing SEO without a dedicated specialist
Drop 2 Summary: Automation isn’t about being lazy—it’s about being strategic. Every task you automate is time you get back to work ON your business instead of IN your business. These tools pay for themselves if they save you even a few hours per month.
📈 Drop 3: Grow Your Audience (Nov 19)
The reality: You can have the best product or service in the world, but if nobody knows about it, you’re stuck. Growth isn’t about luck, it’s about having the right systems to attract, nurture, and convert the right people.
Drop 3 tackles multi-channel growth. These tools cover everything from scheduling to email campaigns to press coverage. Individually, each one is powerful. Together, they create a complete growth stack.
Trafft
Manage client scheduling with synced calendars, mobile access, and a unified booking dashboard. Stop playing email tennis trying to find time that works.
Best for: Service businesses, consultants, coaches, agencies, anyone scheduling client meetings regularly
Encharge
Design automated email campaigns that nurture leads, close deals, and seamlessly welcome new clients. Behavioral email automation without the enterprise complexity.
Best for: B2B companies, SaaS businesses, anyone who needs sophisticated email automation beyond basic newsletters
Acumbamail (Plus Exclusive + New Tier Added)
Send captivating emails, build custom landing pages, and measure campaign performance in one place. All-in-one email marketing and landing page platform.
Best for: Small businesses starting with email marketing, e-commerce brands, anyone who needs both email and landing pages
Press Ranger
Pitch to 2M+ journalists and media outlets for top-tier press coverage. Get your story in front of the people who can amplify it.
Best for: Startups seeking press coverage, product launches, founders building brand authority, PR without the agency cost
HeySummit (Up to 6 Codes Now Available)
Host high-quality virtual events that expand reach, boost visibility, and generate revenue. Everything you need to run professional virtual summits and conferences.
Best for: Community builders, thought leaders, anyone monetizing expertise through events, B2B companies doing virtual conferences
Push Lap Growth (New Tiers Added)
Set up an affiliate program in minutes with built-in partner tracking and payouts. Turn your customers and fans into a revenue-generating distribution channel.
Best for: SaaS companies, digital products, anyone ready to build an affiliate program, B2B tools with word-of-mouth potential
Drop 3 Summary: Growth isn’t about doing more—it’s about building systems that work while you sleep. These tools cover scheduling, email nurture, press outreach, events, and affiliate programs. Pick the channels that match where your audience actually is.
Updates daily throughout Black Friday week…
🛠️ Drop 4: Build Without Limits (Nov 20)
The reality: The biggest barrier to execution used to be technical skill. Can’t code? Can’t build. Can’t design? Can’t launch. That era is over.
Drop 4 is about removing the technical barriers between your ideas and execution. Whether you’re building apps, designing websites, or leveling up productivity, these tools let you move fast without a dev team.
Greta (Add-Ons Now Available)
Launch full-stack apps quickly using AI prompts and instant UI components. Go from concept to working app without writing code.
Best for: Non-technical founders, product managers testing ideas, entrepreneurs validating concepts before hiring developers
Brizy Cloud
Design client-ready websites and high-converting landing pages fast—all without touching a line of code. Drag-and-drop builder that actually produces professional results.
Best for: Agencies, freelancers, small businesses managing their own sites, anyone who needs landing pages yesterday
NoCode-X (New Tier Available)
Turn ideas into secure, fully functional web apps with zero coding and minimal setup. Build internal tools, client portals, or SaaS products without developers.
Best for: Operations teams building internal tools, entrepreneurs testing SaaS ideas, anyone tired of spreadsheets pretending to be apps
Triplo AI (New Tier Available)
Boost productivity across desktop and mobile with an AI assistant that keeps everything organized. Your second brain that actually remembers things.
Best for: Knowledge workers drowning in information, founders juggling multiple projects, anyone who needs better personal knowledge management
Krisspy (New Features Added)
Build faster with smart prototyping tools, rapid iterations, and documentation that auto-updates. Designed for teams that need to move quickly without breaking things.
Best for: Product teams, designers working with developers, anyone doing rapid prototyping and testing
Drop 4 Summary: The no-code revolution isn’t coming—it’s here. These tools let you validate ideas, build MVPs, and launch products without waiting for technical resources. Speed to market matters more than perfect code.
⚡ 24-Hour Flash Deal: Yapper (Nov 20 Only – Starting Noon CT)
Special alert: Yapper is getting an extra 10% off for 24 hours only, starting at noon Central Time today.
Yapper
AI video and image builder for creators, marketers, and builders who need to make viral content in minutes. Turn text prompts into social-ready videos and images.
Best for: Content creators, social media managers, founders building personal brands, anyone creating content at scale
Why this matters: Video content is non-negotiable in 2025, but producing it is still a bottleneck for most teams. Tools like Yapper that compress production time from hours to minutes are force multipliers.
Time-sensitive: This extra discount disappears after 24 hours. If you’re creating video content regularly (or know you should be), this is your window.
Updates daily throughout Black Friday week…
✍️ Drop 5: Create Content Smarter (Nov 21)
The reality: Content isn’t optional anymore, it’s infrastructure. But creating quality content consistently is where most businesses fail. Not because they don’t know what to say, but because the process takes too damn long.
Drop 5 is about compressing content production time while improving quality. From SEO research to AI writing to multichannel planning, these tools help you publish smarter, faster, and more consistently.
Logically (formerly Afforai)
Conduct research, cite sources, and write papers faster with an all-in-one AI writing workspace. Research and writing in one place instead of juggling tabs.
Best for: Content creators doing research-heavy writing, anyone creating long-form content, teams that need proper citations and source management
NEURONwriter
Build search-optimized content with semantic insights that help you publish pieces that actually rank. Goes beyond basic keyword density to understand search intent.
Best for: SEO-focused content teams, bloggers serious about organic traffic, anyone tired of writing content that doesn’t rank
Vocable AI (Upgraded AI Models)
Streamline the entire content planning process and generate 30 days of multichannel content in minutes. Stop staring at blank calendars wondering what to post.
Best for: Social media managers, small teams handling multiple channels, anyone who needs consistent content output without the planning paralysis
Eurekaa (Plus Exclusive)
Validate ideas and build structured outlines for courses, ebooks, and how-to content. Takes you from vague idea to detailed structure fast.
Best for: Course creators, ebook authors, educators, anyone creating structured educational content
Semdash (New Tiers Available)
Find ranking opportunities and get clear guidance for creating SEO content that drives results. Shows you exactly what to write about and how to structure it.
Best for: Content marketers focused on organic growth, small businesses doing their own SEO, anyone building topic authority
Letterly
Transform voice recordings into clean, polished text to speed up content creation across any workflow. Think out loud, get written content.
Best for: Founders who think better verbally, content creators on the go, anyone who hates staring at blank documents
Drop 5 Summary: Content creation is a volume game, but quality still matters. These tools compress the time between idea and published content while maintaining (or improving) quality. If you’re creating content manually in 2025, you’re working too hard.
🔄 Drop 6: [Coming Saturday, Nov 22]
Updates daily throughout Black Friday week…
🔄 Drop 7: [Coming Sunday, Nov 23]
The Strategic Question for Founders
Instead of asking “Do I need these tools?” ask yourself:
- How much time am I spending on [task] manually?
- What would happen if I could accomplish this in half the time?
- What’s the monthly cost of the alternatives I’m considering?
- Will this tool still provide value in 6-12 months?
For most small businesses and solo founders running lean operations, lifetime deals eliminate the subscription creep that kills margins over time. And video software and tools should absolutely be part of your tech stack since video is only going to get bigger for years to come.
Full Transparency: Why I’m Promoting This
I’m an AppSumo affiliate, which means if you purchase through my links, I earn a commission. You do not pay more. I’m not promoting these because of that, I’m promoting them because I use these types of tools every day across MASH ecosystem, AdamHelper, and my other projects.
I battle “shiny object syndrome” as much as anyone. Something to consider asking yourself is “Does this actually build systematic infrastructure, or is this just another distraction?”
When Tools Aren’t Enough
Lifetime deals on software are great for reducing costs and building capability. But tools won’t build your sales and marketing infrastructure for you.
If you’re a growth-stage founder ($200K-$5M revenue) who’s ready to stop piecing together strategies and start building systematic revenue generation, let’s talk about MASH Marketing And Sales Help . We help companies align their marketing and sales so both actually drive predictable growth.
Bookmark this page – I’m updating it daily throughout Black Friday week with new drops and what’s worth your investment.
